Digital graphics

Digital Graphics: A World of Ever-Evolving Images

Digital graphics is a universal language that surrounds us every day, from our smartphone screens to billboards. But what exactly is digital graphics? Simply put, it’s the art of creating and manipulating images, illustrations, and layouts using specialized software, primarily intended for display on electronic devices.

Digital Graphics vs. Print Graphics: What’s the Difference?

While both disciplines involve creating images, digital and print graphics have distinct characteristics and nuances.

Digital Graphics:

Media: Computer screens, smartphones, tablets, e-readers, etc.
Features: Variable resolution depending on the device, interactivity, animation, special effects.
Applications: Web design, user interfaces, social media, video editing, animations, games, apps.
Formats: JPEG, PNG, GIF, SVG, and many others.

Print Graphics:

Media: Paper, cardboard, fabrics, and other tangible materials.
Features: Fixed resolution, ink-based colors, attention to color profiles, consideration of the physical constraints of the medium.
Applications: Print advertisements, packaging, books, magazines, posters, labels.
Formats: Print-ready PDF, TIFF, PSD.
Why is it Important to Distinguish Between the Two Disciplines?

The choice between digital and print graphics depends heavily on the end goal. An image created for the web, for example, will need a lightweight format and a resolution optimized for on-screen viewing. Conversely, an image intended for print should be prepared with a specific color profile and a higher resolution to ensure optimal color reproduction and definition.

We Create Images for Every Medium

We specialize in both disciplines, offering a comprehensive service that ranges from creating eye-catching web graphics to designing high-quality printed materials. Thanks to our experience and in-depth knowledge of various software and techniques, we can create customized projects tailored to every need.

What We Offer:

Web design: Creating responsive websites optimized for search engines.
Graphic design: Designing logos, illustrations, infographics, and much more.
Layout: Producing brochures, catalogs, magazines, and books.
Printing: Assistance in choosing materials and managing production.

Frequently asked questions

I need a logo for my new business. What should I provide to the graphic designer?

To create an effective logo, the graphic designer will need some information from you:

Business Name: The name is the starting point for creating a logo.
Business sector: The sector you operate in will influence the style and colors of the logo.
Company Values: What are the core values of your business?
Target audience: Who are you targeting with your products or services?
Style preferences: Do you have any preferences regarding colors, shapes or graphic styles?
Competitors: Who are your main competitors and how do they present themselves visually?

How long does it take to create a graphic project?

The completion times of a graphic project vary depending on the complexity of the project itself and your availability to provide feedback. In general, it is possible to have a time estimate already at the initial stage of the project.

How can I be sure that the final result will be to my liking?

To ensure that the final result is to your liking, it is important:

Communicate your needs clearly: Clearly express your expectations and preferences.
Request intermediate drafts: Ask to see intermediate drafts of the project to provide feedback and make any changes.
Establish a good relationship with the graphic designer: A good collaborative relationship is essential to obtain a satisfactory result.

I have a project created by another graphic designer. Can I ask you to change it?

We also offer a graphic design review and editing service. We can make cosmetic changes, update content, optimize files for print or web, and much more. Contact us for personalized advice.